Agriculture & Agribusiness
A mid-tier Kenyan commercial bank was losing market share to challenger banks and mobile-first financial services providers. The board recognized the need for a comprehensive digital transformation but lacked a clear roadmap, the internal capability to develop one, and consensus on the investment required.
The bank's mobile banking user base grew 89% in the 12 months following roadmap approval. Digital transaction volumes increased from 31% to 67% of total transactions within 24 months. Two major technology partnerships facilitated. The bank returned to market share growth after four years of decline.